Sales Skills for Garden Centre Staff Short Course

Skills for Garden Centre Staff 20 hours online course: Train your staff in techniques to maximise sales in your garden centre. Developed by suitably qualified professionals and the Australian Garden Centre Association, this short sales course is just as applicable in the UK, US, Canada and beyond.

Plant knowledge, knowing your product, plus a friendly professional disposition, are all very important in the garden centre industry. But the ability to convert these attributes into cash at the tills, requires excellent customer service and great selling skills. This course is specifically designed for garden centre staff, and does exactly what it says it will; empower your staff to close sales.

Those who should seriously consider completing this courses include:

• Existing garden centre sales assistants, requiring better selling skills.
• Managers and owners of garden centres, who need to brush up on their own sales skills.
• Large retail chains, looking for a cost effective way of improving the skills of front-line staff, or to train new team members.
• Anyone with plans to apply for garden centre staff positions: e.g. acquire the skills garden centre managers are looking for over a weekend, for a job interview on Monday morning.

LEARNING OUTCOMES:

Lesson 1 Presentation, Personality and Communication in Selling 

• Personality, Self-Awareness and Attitude
• Types of Shoppers
• Communication, Active Listening and Conversation Selling
• Communicating Confidence
• Trends in Garden Centre Customers
• Lesson 1 Additional Reading
  
  

Lesson 2 Helping the Product Sell Itself 

• Merchandising and Displays
• Signs
• How Customers Pay
• Garden Centre Products and Services
• Lesson 2 Additional Reading
  
  

Lesson 3 Product Knowledge 

• What is Product Knowledge?
• Knowing your competition
• Summary
• Marketing For Garden Centres and Nurseries
• Lesson 3 Additional Reading
• Mark Ups in Garden Centres – What to Charge
• What is a ‘Reasonable’ Mark Up?
  
  

Lesson 4 Selling Made Simple 

• Introduction - The selling process
• Steps in Sales
• Using Language to Promote Sales
• Creating Logical Sentences
• Reduce Confusion in Your Sales Approach
• Summary
  
  

Lesson 5 ‘The Opening’ (Gaining the Customer ’s Attention) 

• Introduction
• Timing and Opening a Sale
  
  

Lesson 6 ‘Closing a Sale ’ (COS) 

• Add-On Sales/Upselling
  
  

Lesson 7 The Law and Selling 

• Ethics and Selling
• Ethics in Sales
• Guidelines for Ethical Marketing and Selling
  
  

Lesson 8 Gaining and Keeping Customers 

• Customer Satisfaction
• Promotions
• Measuring Success

COURSE ASSESSMENT:

This course is completed entirely online, including lessons, self-assessment tests, plus obtaining your certificate at the end, which is immediately downloadable after successful completion. Please note that there is no tutor support, as it is not required. The assessment breakdown is as follows:

1. Study lesson 1.
2. When you are ready, take the self-assessment test. Retake until you reach the required level of learning.
3. Repeat steps 1 and 2 for the following lessons.
4. Take the final assessment.
5. Download your certificate of completion, with your name on it.

Now you are ready to stand out at a job interview, or put your newly acquired knowledge to use straightaway.